OOH solutions startup AdOnMo, founded by Sravanth Gajula and Sandeep Bommireddi, has introduced LED screens atop cabs that enable contextual brand advertising. The firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab.

The Hyderabad based start-up is running this media in the city in association with Uber and Ola and has plans to take the concept to other cities by the year end.

This cost-effective advertising platform is becoming popular amongst national as well as local brands such as Treebo, FirstCry, Star Hospitals and CII, among others. The company plans to expand its offerings and will enhance the ad tracking system.