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Home » Campaigns » Raymond brings in the festive spirit of Onam through OOH
Raymond brings in the festive spirit of Onam through OOH

By Nibedita Saha - August 26, 2016

Raymond partnered with MOMS Outdoor to promote and celebrate the everyday life with their new campaign,"Celebrate this Onam with Fashion.”

Moms Outdoor recently executed the outdoor campaign for Raymond to increase the brand's connect with the target audience on the occasion of Onam in Kerala. With the creative reflecting the spirit of Kerala's most awaited festival - Onam, Onma festival, the campaign was rolled out in all major cities across Kerala for a duration of 42 days. MOMS deployed the large formats and impactful sites to communicate the festive feel of Onam effectively. To gain high visibility, MOMS choose main arterial routes of the city and capture the TG's attention near Raymond stores. In addition to this, the brand's campaign has been implemented through static media in malls too.

Commenting on this campaign, Jayesh Yagnik, COO, MOMS Outdoor Media Solution said, "As there is a spike in the shopping pattern across Kerala during Onam, we have decided to encash on the opportunity with a multiple touchpoint campaign across 10 cities of Kerala. These have been identified through Madison's OOH's suite of tools and covered with large format media.”

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