Campaigns
Myntra’s new’Try and Buy’ campaign takes the OOH route
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature”try and buy.

On brand visibility of the campaign, Naresh Bhandari, Sr VP- Laqshya Solutions, Bangalore, said, “We are happy to recreate the success of Myntra campaign. The earlier campaign titled as “Try Myntra and you’ll love it too was highly appreciated in terms of visibility and impact and with this campaign, we have certainly raised the bar. We have always loved working with the Myntra team as their involvement and passion always gets the best out of our team. We are extremely proud to have presented them the best and impactful visibility. The message is simple and clear and is effectively reaching out to their prospective customers.
Though online shopping became a hit riding on the competitive pricing factor and convenience, it is also grappling with the lacuna of not being able to provide “touch-and-feel service to its customers. Myntra understood the void and came up with the “try and buy concept. Commenting on the campaign, Vamsi Murthy, Associate Director – Brand Marketing, Myntra, said, “Myntra’s new concept revolves around “TRY AND BUY”. The Campaign that has primarily kicked off from Bangalore has been heavily relied on outdoor media to create the larger impact and we are satisfied with the way Laqshya Solutions executed and planned the campaign. OTS and the imagery delivered by this campaign has been fulfilling.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025