Greenply-KKR’s high visibility presence at Kolkata airport
By M4G Bureau - April 22, 2019
Greenply announces association with KKR at the Netaji Subash Chandra Bose International Airport this IPL season
There’s a new buzz to watch out for this IPL season: Kolkata Knight Riders (KKR)‘s hard-to-miss, large format presence inside and outside the Kolkata International Airport.
Greenply, the official sponsor of the two times IPL winners KKR, has championed the brand this year utilising the transit media vertical in Netaji Subhas Chandra Airport, Kolkata. Executed by Signpost India, who has the sole media rights of the airport media in Kolkata, the brand engages the platform for this campaign activation and announcement of the association.
KKR’s power-packed performances at every IPL season has expanded its fan base and built a positive image around the brand. By collaborating with them, Greenply aims to reach out and engage a large set of audiences.
Sanidhya Mittal, Executive Director of Greenply Industries Limited, said speaking about the association, “Our association with Kolkata Knight Riders helps us tap into their huge fan base and share brand equity. Our partnership gathered good traction on social media enabling digital brand engagement and enhanced consumer connect. Airport is one space where we record high footfalls every day, therefore it is an ideal space for us to create brand visibility to announce our association with KKR.”