Campaigns
‘Game of Thrones’ connects with Hotstar audience via OOH
As part of a multimedia campaign, over 50 billboards with the title ‘Torrents Morghulis’ were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
Popular fantasy-drama series ‘Game of Thrones’ launched in 2011, which over the past seasons has gained a worldwide phenomenon status, entered its seventh season this July. Star India’s digital entertainment platform Hotstar which streams the series uncensored and minutes after the US television premiere, takes the traditional way to promote the international sensational show i.e. via OOH.
As part of a multimedia campaign, over 50 billboards with the title ‘Torrents Morghulis’ were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
‘Torrents Morghulis’, which in Game of Thrones language translates to ‘Torrents must die’ is inspired by the popular line ‘Valar Morghulis’ from the show meaning ‘All men must die’. The campaign attempts to effectively catch the fancy of dedicated Game of Thrones loyalists while highlighting the issues of illegal streaming sites and torrents.
AUGUST 2025
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Campaigns
Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
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International EventsWOO Forum Seoul to spotlight regulation and automation in global OOH
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Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise
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Creative Concepts
Fastrack UFO Collection lands on billboards with 3D installations