FBB, one of the most visible brands on OOH medium, once again creates a style statement through a vigorous OOH branding. The fashion clothing brand has recently come up with a new range of attire for men, which is being promoted by Diljit Dosanjh, the well-known actor and Punjabi singer. The brand executed its brand campaign through Delhi Metro Rail Corporation (DMRC) by putting across this new communication to the commuters travelling through Metro. Both inside and outside communication has been plastered on Line 3 running from Dwarka to Noida City Centre/Vaishali; eg. Communications holds the media rights on this line. The media buying and planning is done by Brandscapes agency.