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Home » Campaigns » Divya Marathi goes outdoor to promote Marathi Literature Festival
Divya Marathi goes outdoor to promote Marathi Literature Festival

By Satarupa Chakraborty - November 10, 2016

The festival will be the first of its kind three-day literary extravaganza to be held in Nashik with select authors, social engineers and cartoonists from across the country participating in it.

Divya Marathi’s upcoming Marathi Literature Festival has been promoted on billboards in different parts of Nashik. The festival will be the first of its kind three-day literary extravaganza to be held in Nashik with select authors, social engineers and cartoonists from across the country participating in it.


The festival will be held during November 11-13 at Kusumagraj Pratishtan. The overall theme of the festival is ‘Independent Thinking’ which is in line with the ethos of the recently launched ‘Swatantra Vichaar’ campaign of Divya Marathi. The literature festival aims at bringing together all independent thinking personalities on a single platform to share their opinion on diverse themes.


Vinay Maheshwari, SVP -- Sales and Market Development & Brand Marketing, Dainik Bhaskar Group, said “As a responsible media group, we always strive to bring something refreshing for our readers. Marathi Literature Festival is also an attempt towards the same and is aimed at engaging our Marathi readers meaningfully.”


Vikas Singh, AVP -- Brand Marketing, Dainik Bhaskar Group, said: “This literary festival is not just another literary fest. It is strategically aligned with our recently launched campaign ‘Swatantra Vichaar’ and will help establish new positioning of the brand”.

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