Contracts & Investments

Signpost India wins MSRTC mandate to develop & promote DOOH opportunities in Maharashtra

Signpost India has tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities at 80 premier locations across Maharashtra including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada

Published

July 15, 2015

VJ Media Bureau

In the constant endeavour to offer innovative OOH platforms for brand advertising, Signpost India – formerly known as Cartel outdoors – has forayed into the digital OOH space. The OOH firm has now tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities in Maharashtra, at all 80 premier locations across the state including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada. The DOOH network is available in all major cities of Maharashtra, including Mumbai, Navi Mumbai, Nagpur, Pune, Nashik, Amravati, and Aurangabad.

Signpost India will work closely with the transport authority to provide a platform for travelers to consume travel- related information, location-centric advisories, and public broadcast messages. With over 70 lakh commuters every day at these ambient locations, per second based pricing, and centrally controlled DOOH technology, advertisers have the opportunity to innovate campaign styles on the Signposts digital network.

Careful attention has been given while installing the media at congregation points at main waiting areas, and near various counters. Apart from DOOH, other strategically placed, traditional OOH media options are also the part of the mandate, including scrollers, product showcase, neon signs, electronic signs, information boards, way finding signs and mandatory signs.

Commenting on this development, Dipankar Chatterjee, Managing Partner, Signpost India — formerly known as Cartel outdoors, said, “Signpost strongly believes that technology shall play a vital role in the OOH scenario of the country in the coming years. DOOH offers the opportunity to evolve content in real time, reduce turnaround time, centrally controlled content delivery and monitoring, and support for rich video content. MSRTC and Signpost India share the vision of leveraging technology to create revenue for the state, provide a wonderful tool to interact with the citizens, as well as provide a platform for new ideas in the advertising space.