Congress takes the Metro route for campaigning in Delhi

Congress party has added the biggest metro network, the Delhi Metro Rail Corporation, to their outdoor vehicles mix in order to have wide spread visibility for their ‘Ab Hoga Nyay’ campaign. The party has done interior and exterior branding of Metro trains to achieve larger-than-life presence. Multiple lines have been taken for the branding including Line 2, 3, 5, 6 and 8 to cover the entire capital and target maximum audience across all categories.

The train branding focuses on urban issues such as GST, which are the core themes of the party campaign. The campaign has been done directly with Eg. Communications and will run till May 12th.