Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
Manufacturing firm Yuchip maintains that in addition to the extremely high market value, transparency, lightness, fashion, aesthetics and other characteristics of the transparent screen help it...
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular...
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets,...
With 18mm thickness and different sizes, this glass can seamlessly turn any designated space of a mall into an advertising platform without the use of an...
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by...
Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced
Futek Digital plans to expand network of screens
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The campaign is executed by Khushi Advertising
The campaign is executed by Signpost India
Accompanied by the slogan "DROOL YOUR SNACC," the creative directly communicates the irresistible appeal of SNACC's offerings, aiming to trigger...
Kunal Gurnani is a seasoned marketing leader with over 21 years of experience in brand building, strategic communication, and market...
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
This groundbreaking endeavor is spearheaded by climate-tech startup Carbon & Whale.
With over 20 years of experience, he has a proven track record in the media sector. Prior to joining Kotak...
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
Having held pivotal leadership roles across diverse media platforms, including print, digital, television, and OOH content, Dr. Kushal possesses a...
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the...
The DoohClick app allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time -...
