Campaigns

Samsung celebrates QLED 8K launch with eye-catching Digital Campaign

This new technology TV has been placed at important locations to demonstrate the picture quality

Published

September 7, 2018

At this year’s IFA (Internationale Funkausstellung) in Berlin, Europe’s biggest tech show, Samsung Electronics turned the spotlight to its latest eye-catching TV, QLED 8K, by organizing an eye-catching display of another kind. Samsung’s “Perfect Reality” campaign placed a series of attention-grabbing advertisements at three Berlin landmarks: the Berlin Congress Center, the Weinmeister station, and RAW-Gelände, a cultural center. The unique ads spotlighted QLED 8K’s industry-leading picture quality with captivating scenes centered around the themes of sport, food, and sci-fi.

Utilising real-life models and objects to encapsulate the “Perfect Reality” that QLED 8K, with its ultra-high resolution and image-optimizing technologies, is capable of providing, the intricate and arresting scenes caused many a passerby to come in for a closer look. Clips of the public’s reactions to the ads were shared on various social media channels by Germany’s most popular influencers, including renowned photographers and YouTubers.

QLED 8K’s “Perfect Reality” campaign placed eye-catching ads at a total of three Berlin landmarks, including the famous Berlin Congress Center.

At Weinmeister station, passersby take a second to admire the campaign’s intricate setups, which utilized actual models and objects to showcase QLED 8K’s industry-leading picture quality.

Visitors to RAW-Gelände draw closer to the strikingly detailed scene of two travelers in space, one of three ads designed to encapsulate QLED 8K’s “Perfect Reality”.