The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms
The grand event brought together 300 plus 'Sarvaguni' women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a...
As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s...
In its latest brand initiative to honour regional culture, TATA Tea Chakra Gold engaged consumers with a larger than life 3D Projection Mapping Show on the...
Launches #DeshKaKulhad collection to support local art and artisans.
The brand partners with Sudarshan Pattnaik to create a sand art Installation #OdishaKe Liye capturing the symbols of pride of Odisha
As part of the integrated hyperlocal campaign, the brand takes an interesting route to evoke Dilli's regional pride by Delhi metro wrapping