New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in...
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers...
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP...
Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.
The tie-up will enable MyHoardings to help their clients in designing proposal and strategy as per their targeted needs, and provide real-time tracking and metrics to...
The session ‘Exploring New Business Models’, as part of the Quividi India conference, had Laetitia Lim, CEO - Quividi, moderating the discussion between Noomi Mehta, Chairman...
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH...
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures...
The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and fashion essential
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City will power...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with...
She will speak on the growth of Retail Media
A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was...
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...