The OOH campaign is further amplified with radio advertising which brand finds an effective synergy
The brand taps close to 2.2 lakh passengers per day with single station branding
COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies
Adda52.com’s 2nd brand campaign targets people from all walks of life and make them aware of the potential poker player in them
An online food ordering brand announces its expansion on wheels
The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth
The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard
5 new models from their Q-Line Display series have been launched
The new brand compliments its digital campaign with outdoor hoardings to drive home the message
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
The campaign is executed by Laqshya Media Group
The campaign is conceptualised by Ogilvy India
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development
Fabian Trevor Cowan, Director at Connect Digital, shared his insights on how OOH can move beyond advertising to shape the...