Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Thought leadership sessions to help industry prepare for accelerated growth post-pandemic
Denver Water just the second regional brand in the US to be Inducted in Hall of Fame's 30-year history
The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble's virtual stands from home
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising
She has been with the association since 1991
On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
