Designed as a larger-than-life safe, this activation provides over 600 free lockers, allowing devotees to securely store their belongings before taking a holy dip at the...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
BMeG has also executed the Muthoot Forex campaign in Kochi market
Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand...
The brand has partnered with Platinum Outdoor for impactful reach in southern towns/cities
In partnership with Brandscope, the campaign featuring brand ambassador Amitabh Bachchan has been carried out in 50 cities and an over 200 sites
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form...
The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a...