The unknown entity recently won the outdoor media rights in Ludhiana city
The third tender attempt has been allotted for Rs 23 crore
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media
The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city
While the policy implementation has to be completed in two months’ time, the final approval and implementation will take some more time as each city of...
The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on...