There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
IKON executed an impactful out-of-home campaign for the brand which includes huge size hoardings, bus shelters, local stations and malls.
When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
Before joining IKON, Prabhakar worked as Senior Media Director with Dentsu Communications.
The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities
Crossroads, a unit of IKON, has executed the brand campaign in Mumbai
Lokesh Kumar, Director, IKON, addressed a session titled'Are regional markets primed for accelerated growth?' at the Tamil Nadu Talks OOH! Conference organised in Chennai the Tamil...
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
