Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability...
The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical...
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all...
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside...
Bringing tradition and technology together, Zepto celebrates Pongal with speed and style through its vibrant new billboard campaign in Chennai.
Puma takes its partnership with PV Sindhu to the next level, unveiling a bold new campaign that celebrates her journey...
In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to...
This campaign is executed by The Local Talk
This campaign is executed by Posterscope India
Rishabh brings over 20 years of extensive experience in driving revenue growth and fostering long-term client relationships.
The installation serves as more than just a warming station; it doubles as a promotional tool for Swiggy Instamart’s range...
The auto-rickshaw, covered in vibrant marigold garlands and pink drapes, embodied a celebratory spirit reminiscent of Indian weddings.
Mac has over 20 years of experience in manufacturing and marketing LED display screens globally.
Ambika comes with over 14 years of work experience in the marketing, innovation and multi channel marketing
Arkaprava Ray, who heads Marketing Strategy at HSBC India, comes with over 17 years of experience in marketing and innovation...
This campaign is executed by MOMS outdoor
He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities...
The campaign is executed by Platinum outdoor
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
