DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
DAN brings data and programmatic functions under one roof; will be led by Gautam
Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed...