The Noida-based media owning company has acquired the rights for installing digital OOH screens above PET bottle crusher machines at five railway stations.
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in...
Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the...
Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post...
Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP...
SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021
An immersive spiritual journey with devotees offering Lord Jagannath’s favourite Prashads, made virtually with Aashirvaad Shudh Chakki Atta & culminating...
The campaign, strategically placed on billboards and bus shelters across the metropolis, leverages striking imagery and poignant text to champion...
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Dipankar's 30-year career in the OOH sector includes significant stints at leading agencies such as Portland, Zenith Optimedia, RK Swamy...
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’...
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
