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All posts tagged "Branding Rights"

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Contracts & Investments2 days ago

EssenceMediacom India wins the consolidated media mandate for Hero MotoCorp

This landmark win marks the first time Hero MotoCorp has entrusted its entire media business including Hero, VIDA (its electric...

Campaigns2 days ago

Frazzled and Revolt create innovative digital sky ceiling to get Brits talking about mental health

‘The Feeling Ceiling’ is an Ocean Outdoor digital creative competition winner

Insights2 days ago

‘Ad tech can also provide new opportunities for classic OOH’

Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, addresses the question of...

OOH Industry5 days ago

“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign

Remi Roques, General Manager of Broadsign APAC, shares his strategic perspective on how programmatic DOOH is reshaping the industry and...

DOOH5 days ago

Make Outdoor creative again: Tim Bleakley rallies the ad industry

Speaking at the OAAA 2025 conference in Boston (USA) on May 7, Tim highlighted some of the greatest creative works...

OOH Industry5 days ago

With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH

Founded just three years ago by Sumit Goswami, Gujarat Media Company has swiftly grown into a major player in India’s...

OOH Industry6 days ago

Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.

The brand has signed a five-year agreement with Times OOH, who holds the advertising media mandate for Mumbai Metro Line...

Events6 days ago

Mark Boidman of Solomon Partners and Barry Frey of the DPAA global trade body to speak at WOO congress in Mexico

The WOO annual congress in Mexico City will take place from June 4-6

OOH Industry6 days ago

Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution

Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach...

Planning & Buying1 week ago

It’s Spotlight takes over digital screens at CP.67 mall, Mohali

It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL

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