In keeping with the recent directive by the Karnataka High Court that the proposed BBMP Advertisement Bylaws 2024, shall not be notified without its approval, the BBMP...
In a new development with regard to the proposed BBMP Advertisement Bylaws 2024, the Karnataka High Court has reportedly directed the State Government and the Bruhat Bengaluru...
The urban local body sets sights on significantly augmenting its revenues from outdoor advertising
Decks being cleared for return of billboards in areas under BBMP jurisdiction
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
A near six-year wait for media owners
The Garden City's municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in...
The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent
15 skywalks have planned out of which 6 to open this month-end; no intimation about advertising yet
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on...
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...
Khushi’s new tagline, ‘HIGH VISIBILITY. CRAFTED’., encapsulates its deep understanding of locations, innovative approach and data-driven strategies that connect brands...
The next edition of South India Talks OOH will be held on 30th April 2025 at the Chennai Hilton Hotel,...
The naming rights have been acquired in a strategic partnership with MOMS and TIML
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...