The urban local body sets sights on significantly augmenting its revenues from outdoor advertising
Decks being cleared for return of billboards in areas under BBMP jurisdiction
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
A near six-year wait for media owners
The Garden City's municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in...
The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent
15 skywalks have planned out of which 6 to open this month-end; no intimation about advertising yet
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on...
The revised draft ad bylaws to be presented for court hearing in 2-3 days
Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces...
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
