The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop...
New brand reflects the company’s mission to design and produce innovative experiences worth sharing
Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising
Leading experiential marketing company that brought fans “The Experience” in 2018 gears up for its eighth year at SDCC
Experiential marketing company rebrands as Grandesign Experiential post Talon acquisition
The acquisition is part of company’s plan to build a “Smarter as Standard” footprint in the U.S
San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth
Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive...
USA's premier experiential marketing firm buys leading creative event agency
The campaign, ‘Sleep Great to Look Good,’ challenges traditional perceptions by positioning sleep as a must-have beauty and fashion essential
The campaign is executed by The Local Talk
The campaign, built around the tagline “Bura na mano, Holi hai. Holi ka samaan in just 10 minutes,” highlights Swiggy...
To bring this philosophy to life, Kotak has rolling out a high-impact multi-channel OOH marketing campaign
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
Out of Home landmarks the BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City will power...
Paddy the founder, will be the CCO and Chairman while Ayesha Ghosh will be the CEO and Co-founder along with...
She will speak on the growth of Retail Media
A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was...
Media4Growth’s Women’s Month series continues, highlighting the voices of inspiring women shaping the OOH industry. In this edition, Melanie Lindquist,...
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Aligning with ‘Goafest Village’, attendees can expect diverse and immersive experiences that reflect the multifaceted nature of the industry, making...
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Vinkoo Chakraborty, President of Rapport Chrome, shares her journey of leadership, resilience, and the evolving role of women in the...