Swiggy Instamart’s kite-tastic billboard

Swiggy Instamart has once again captured the imagination of its audience with a brilliant, eye-catching billboard that delivers a clever and culturally relevant message. The campaign, executed by MOMS Outdoor, takes the concept of contextual advertising to new heights, combining wit, creativity, and engagement with its unique execution. 

The billboard showcases a torn kite-shaped hole right through its center, perfectly complementing the copy: “Kat gayi? Get kites and more in just 10 minutes.” The phrase “kat gayi” resonates deeply with audiences familiar with the festive spirit of kite-flying, particularly during events like Makar Sankranti, where such moments are commonplace. With this simple yet relatable concept, Swiggy Instamart effectively connects its service of delivering essentials quickly to the audience’s immediate needs. 

This campaign is a testament to the power of hyper-localized advertising, speaking directly to the audience’s emotions and experiences. Moreover, it highlights the agility and efficiency of Swiggy Instamart’s 10-minute delivery promise in a way that is both playful and memorable.