Lonavala rains: Lovers point, and now, singles point

Shaadi.com has launched a new OOH campaign in Lonavala, designed to resonate with individuals during the monsoon season. The campaign features a billboard positioned strategically on the approach to “Lovers Point,” a popular romantic destination. This placement allows the billboard to directly engage with both couples and singles experiencing the area. 

The core of the campaign lies in its clever juxtaposition: it points to “Lovers Point” 5 KM ahead, while simultaneously offering “Singles Point” 0 KM away. This “0 km” signifies that the solution for singles is immediate and accessible, as the billboard directs them to Shaadi.com. The message encourages singles to download the app “to find your lover,” leveraging the shared experience of monsoon romance to promote the platform. 

By blending contextual humor with a direct call to action, the Shaadi.com campaign effectively uses the OOH medium to capture attention. It transforms a common romantic setting into an opportunity for singles to consider the platform, making the brand relevant to their current emotional state and surroundings in a memorable and engaging way.