IGP unleashes Giant 5-Foot Bags across Mumbai ahead of Raksha Bandhan

Mumbai was buzzing with curiosity and excitement as giant IGP-branded carry bags took over some of the city’s most iconic locations over the weekend. IGP, a global D2C gifting platform, brought the “Rakhi Wali Feeling” to the streets with 5-foot-tall shopping bags that turned heads and sparked smiles across the city. 

Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the bond that beats all others. From the always-there big brother to the cousin who’s practically a twin, the childhood partner-in-crime to the long-distance sibling, IGP has a Rakhi for every kind of bhai. Because no matter the dynamic, distance, or drama, it all comes down to one thing: love, wrapped in a Rakhi. 

The campaign made a vibrant mark across Mumbai’s most high-footfall locations including Juhu Beach, Colaba Market, Marine Drive, Bandstand, Cuffe Parade and Gateway of India. Whether it was families out for a sunset stroll or shoppers navigating busy markets, the striking visuals turned heads, sparked curiosity, and drove meaningful traffic to IGP’s Rakhi landing page, bringing festive discovery to life right on the streets. 

The oversized Rakhi bags were more than a marketing activity, they were a heartfelt tribute to sibling bonds, wrapped in festive design and layered with nostalgia. Pointing toward IGP’s curated gifting collections, they served as joyful prompts to pause, smile, and plan something meaningful for loved ones. Carried by IGP’s Gifting Ambassadors, the activation combined visual spectacle with genuine emotion, as festive vouchers turned everyday city scenes into warm, unexpected moments. From surprise to shared laughter, the on-ground buzz was captured in a heartwarming video bringing alive the “Rakhi Wali Feeling,” one bag, one bond, and one meaningful gift at a time.

“At IGP, we’re always looking for unique, experiential ways to bring joy to our customers. The 5-foot-Rakhi Bag campaign was designed to be bold, festive, and instantly shareable, just like the spirit of Raksha Bandhan. It’s not just about gifting, it’s about creating moments that people remember and connect with.” said Tarun Joshi, Founder & CEO, IGP.  

This Raksha Bandhan, IGP brought the festive spirit to the streets with a bold, citywide celebration that blended creativity, culture, and connection. Amplified through real-time social media stories and user-generated content, the activation drove a noticeable uptick in website engagement and brand mentions. More than a visual spectacle, it reaffirmed a rising trend of brands increasingly leaning into experiential marketing to create emotional resonance and keep their communities meaningfully engaged.