Zepto delivers Pongal Joy in 10 Minutes

Zepto, the popular instant delivery service, has introduced a visually striking billboard campaign in Chennai to celebrate Pongal, one of Tamil Nadu’s most cherished festivals. The billboard features vibrant illustrations of traditional Pongal elements, such as the iconic clay pot brimming with sweet pongal, decorative sugarcane, and cultural motifs like cows and kolams (intricate rangoli designs). With a bold purple background and playful messaging in Tamil, the advertisement effectively captures the festive spirit while promoting Zepto’s core value of speedy delivery. 

The central theme of the billboard is “Pongal Kondattam” (Pongal celebrations), paired with a tagline promising that everything can be delivered “10 mins la kalakattum” (delivered in 10 minutes). This clever wordplay resonates with local traditions and Zepto’s promise of ultra-fast service, connecting with the audience on both cultural and functional levels. Positioned prominently alongside a busy thoroughfare in Chennai, the billboard ensures visibility during the festival rush, targeting customers who are likely preparing for the festival and need last-minute groceries or essentials. 

Zepto’s strategic use of Pongal symbolism highlights its understanding of local culture and values. The visual design blends modernity with tradition, appealing to a diverse audience that includes tech-savvy young consumers and families rooted in cultural practices. This campaign not only reinforces Zepto’s presence in the competitive quick-commerce sector but also demonstrates its commitment to local relevance, making the service feel accessible and integrated into daily life.