Zepto and Zikiguy take the Tricolour to the stratosphere

In an unprecedented move for Indian quick-commerce, Zepto along with Zikiguy reimagined the traditional flag-hoisting ceremony by launching the national Tricolour into the stratosphere for Republic Day. Shifting away from conventional ground-level billboards, the brand utilized high-altitude balloon engineering to elevate the national emblem to a near-space altitude. This ambitious activation transformed the sky itself into a limitless OOH canvas, blending technical precision with patriotic symbolism to create a visual moment rarely seen in brand marketing. 

The campaign relied on live visual documentation and specialized cameras to capture the flag against the curvature of the Earth, providing a perspective that moved far beyond the limitations of city-bound advertising. By positioning the Tricolour at the edge of space, Zepto successfully bypassed the digital noise of the holiday, offering a high-definition spectacle designed specifically for cross-platform virality. The effort showcased a sophisticated marriage of science and sentiment, ensuring the brand remained at the center of the national conversation through sheer scale and innovation. 

While most Republic Day initiatives focus on localized ground events, this stratospheric display functioned as a “global” billboard, accessible to millions via social media feeds and news outlets. The campaign proved that the future of out-of-home media isn’t just about finding the right street corner, but about finding entirely new dimensions to place a message. By taking the Tricolour to the stratosphere, Zepto didn’t just celebrate the day; it demonstrated a brand appetite for going beyond traditional boundaries, quite literally taking the spirit of the nation to new heights.