WWF and Chiel Worldwide launch AI-powered “Trash Fashion Show” campaign

Chiel Worldwide has worked with WWF (World Wide Fund for Nature) to launch a new environmental campaign called “Trash Fashion Show.” The goal is to show how dangerous plastic waste is for animals and nature.  

The campaign looks like a high-fashion advertisement at first, but instead of clothes, it shows animals trapped in plastic. Some examples include a turtle with a straw in its nose, a seal stuck in a fishing net, and an elephant covered in plastic bags. These images were made using AI (artificial intelligence), not real photos or videos. Chiel Worldwide said they used AI tools to show the details of the animals and the trash very clearly. 

A Chiel spokesperson explained that they used different AI tools to create realistic images. Their goal was to show how plastic hurts animals, and to raise awareness through creative and powerful visuals. 

The campaign will run until September 20 on a large LED screen at the Koreana Hotel in Gwanghwamun, Seoul. This is a popular location with many people walking by every day. WWF Korea will also share more content, like card news, on social media to reach more people online. 

Park Min-hye, Secretary-General of WWF Korea, said that 79% of all plastic made in the world becomes waste. She hopes that using AI to show this problem will make people more aware and care more about protecting the environment. 

This campaign also shows a new trend in advertising. More and more companies and organizations are using AI technology to make emotional and realistic ads. It helps them save money and make strong messages, especially for outdoor and online ads. 

As plastic waste becomes a serious global issue, creative campaigns like “Trash Fashion Show” show how we can use technology and media to get public attention and inspire people to act.