Wonderla’s OOH campaign with a local twist

Wonderla Bengaluru’s latest outdoor campaign, executed by Rapport WW, stood out this Dasara for how seamlessly it blended Karnataka’s cultural pride with the park’s trademark sense of thrill. Instead of taking the usual festive route, the brand created a campaign that truly felt local – one that celebrated the joy of the season while keeping Wonderla’s fun, high-energy spirit front and centre. 

At the heart of the idea was a clever and unexpected fusion — the traditional art form of Yakshagana, a cultural symbol deeply rooted in Karnataka, was brought into the vibrant world of Wonderla’s water slides and rollercoasters. The sight of a Yakshagana performer enjoying the park’s thrill rides made for a striking and humorous contrast, instantly communicating the message: Wonderla is where Dasara celebrations take on a whole new vibe. 

The creatives captured this tone beautifully — bold, colourful, and packed with regional charm. Phrases like “Idhu Bere Vibe!” and “Sakkath Ride Maga!” gave the campaign its local pulse, speaking directly to the city’s young and family audiences. The choice of language made the communication instantly relatable, while the visuals, combined with a festive offer of up to ₹600 off per ticket (20th September – 5th October), ensured that the campaign wasn’t just eye-catching, but also action-driven. 

Extending beyond the outdoors, the idea was adapted into digital formats with lively Instagram reels and social-first videos, amplifying the festive story across platforms. This integrated approach helped Wonderla reach audiences both on the move and online,  

Pallavi Nayak, Vice President – Marketing & Growth at Wonderla Holidays Ltd., said “Dasara is a festival of togetherness, joy, and celebration. At Wonderla, we wanted to capture that festive spirit while staying true to our ethos of fun and thrill. Our OOH campaign brought this to life in a vibrant way, with a local flavour that instantly resonated with our audiences.”