Campaigns

Wildcraft ropes in Milestone Brandcom to handle OOH media mandate

Milestone also planned and executed Wildcraft’s very first OOH campaign aptly titled’Come Alive’, which showcases a selection of their gear against beautiful outdoor landscapes.

Published

January 14, 2015

Bhawana Anand

Wildcraft, the outdoor & adventure gear company, announced that it has roped in Milestone Brandcom to handle their OOH media mandate. According to the announcement, the agency will be responsible for developing strategic communication solutions for the brand. The account was won following a multi-round, multi-agency pitch held few months back. Milestone won the account on grounds of their in-depth understanding of the brief and a very relevant & creative OOH proposition for the brand.

Milestone’s thorough consumer centric media placement and efficient planning also contributed to the win.

Milestone also planned and executed Wildcraft’s very first OOH campaign aptly titled’Come Alive’, which showcases a selection of their gear against beautiful outdoor landscapes. The campaign also intended to spread brand awareness and encourage people to experience/explore the outdoors. Impactful media was chosen in and around highest footfall areas to maximise eyeballs. The 21 days-long outdoor campaign was seen across Mumbai, Bangalore, Delhi, NCR, Ahmedabad, Pune and Hyderabad.

Commenting on the campaign, Simeran Bhasin, Chief Marketing Officer, Wildcraft said “Being seen across national media for the first time, it is important for Wildcraft to not only be visible but also be effective at encouraging people to explore the great outdoors. We chose Milestone because of their enthusiasm, partnership approach and innovative consumer engagement ideas. We are delighted to have a zealous agency like Milestone on board.

The campaign was executed across 250+ high impact touch points, which used assorted outdoor media formats such as billboards, mall facades, bus shelters, metro & cab branding. Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom enthusiastically added, “The campaign aimed at stimulating the SEC A & B crowd in the ages of 15 – 44; basically the youth and the working professionals to “get up and explore.The campaign brought alive Wildcraft’s brand & product. Winter is the season for adventure sport & expeditions. The continuous brand presence ensured that explorers were reminded to visit the Wildcraft store and explore their superior quality products viz. rucksacks, bag packs, clothing, equipment, footwear and gear for adventure.