Tira launches OOH campaign featuring new brand ambassador Ahaan Pandey

Tira has launched a striking Out-of-Home campaign across Mumbai, marking the onboarding of Ahaan Pandey as its newest brand ambassador. Rolled out across premium, high-visibility sites in the city, the campaign leverages large-format billboards and landmark media locations to reinforce the brand’s growing footprint in India’s beauty retail landscape. 

Executed as a high-impact visibility burst, the campaign spans arterial roads, high-traffic junctions and upscale commercial districts, ensuring sustained exposure among Mumbai’s urban, style-conscious audiences. Dominated by clean, minimalist creativity, the visuals place Ahaan Pandey at the centre, aligning with Tira’s contemporary, youth-leaning brand identity. 

The creative direction stays rooted in beauty and self-expression, with the messaging, “For Every You”, reinforcing inclusivity and personalised beauty journeys. The simplicity of the layouts, paired with sharp portraiture and neutral backdrops, allows the visuals to command attention even within cluttered cityscapes.