Tata Communications wraps Heathrow Express

Tata
Communications goes international to raise the awareness of its role as
a global connector of businesses through its global network, cloud
enablement and mobility solutions. This is the first UK advertising
sponsorship deal for Tata Communications, the flagship communications
arm of the $100-billion Tata group. Tata Communications has partnered
for the Heathrow Express advertising sponsorship with JCDecaux Airport
UK (media owner) and McCann Enterprise (creatives).

Heathrow
Express, London’s airport train service, carries 17,000 passengers a day
between Paddington and Heathrow Airport. With a journey time of 15
minutes, it is the fastest way to get to central London from one of the
world’s busiest air travel hubs. Also, Express operates 150 services a
day between London and the airport, and 69% of its customers are
business passengers.

The
brand plastered the Heathrow Express entire fleet of trains and will
also be using on-board digital screens and TV-spots alongside digital
airport panels and cross track advertising to create high visibility at
station. Building on the theme “We’re the connection, the campaign will
build on the shared role of Tata Communications and the Heathrow
Express in connecting businesses and people around the world. The
designs of the train wraps and advertising executions feature bold,
colourful photography and surprising facts and statistics about Tata
Communications’ capabilities, alongside the “We’re the connection
message, highlighting the scale and variety of the company’s global
operations.

Julie Woods-Moss, Chief Marketing Officer, Tata
Communications, said, “For B2B brands like Tata Communications, it can
be a challenge to find great brand platforms. The Heathrow Express is a
great fit for us. The company seamlessly connects 17,000 business
travellers a day between one of the busiest airports in the world and
London – one of the greatest cities and a real gateway between the East
and the West. The role of Heathrow Express matches our role as a
connector of businesses and people globally. We bring cloud, mobile and
network services to enterprises across 240 countries, at the highest
speed possible.

Fraser
Brown, Heathrow Express Director, said, “Connecting business travellers
from around the world, at speed, is a goal we share with Tata
Communications. Tata Communications”We’re the connection’ and’speed’
messaging naturally appeals to our customers. We are always looking to
improve the customer experience at Heathrow Express. Speed is at the
heart of our service, and that’s why business travellers continue to use
our trains. With all this in mind, we’re delighted to have joined
forces with Tata Communications.