Tanishq crafts a glittering outdoor presence

Leading jewellery brand Tanishq launched a dazzling, high-decibel OOH campaign to showcase its big shopping event ‘The Great Diamond Sale’ that offers up to 20% discount on Tanishq diamond jewellery. The OOH campaign was executed by OMI (Outdoor Media Integrated), an outdoor agency of the Laqshya Media Group.

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities — Delhi, Mumbai, Bangalore, Hyderabad, Ahmedabad, Chennai, Pune, Kolkata, Lucknow and Patna.

The campaign was executed in two phases, with each phase strongly developing the brand’s communication. About the campaign, Naresh Bhandari, COO, OMI, commented – “Tanishq has been associated with us for long now and our dedicated team always takes up the responsibility of outpacing our own earlier success with them. This time yet again we were successful in breaking the stereotype by doing something radical with the media plan.”

The selection of media units has worked well for the campaign. The mega sized units were hard to miss.