The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals
The campaign will culminate in mid-October
Bright Outdoor Media executed the brand's 30-day campaign in Mumbai
Brite Neon Signs has executed the OOH campaign including a neon innovation
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on...
The OOH firm has used some 1,200 media units across 32 cities for the campaign
The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test...
The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas
The campaign is executed by MOMS Outdoor
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
The campaign is executed by Walk The Talk
The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...
This billboard was installed by INTO Creative
As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what...
Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why...
The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...