Campaigns
Once upon a campaign
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’
Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l
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International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
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OAARitu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
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CampaignsAmnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
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CampaignseasyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK