Campaigns
NDTV & Dettol promote’Banega Swachh India’ in the outdoors
Promoting their yearly show,”Banega Swachh India, in association with Reckitt’s hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and Mumbai. Executed by Pioneer Publicity, the campaign ran for 10 days till mid-January.

The campaign used all possible traditional OOH formats like wall wraps, BQS and billboards. Outdoor media major Pioneer Publicity executed the campaign that lasted for a week to 10 days, depending upon the city and media formats. “NDTV wanted the mass appeal to be major as the show needed to garner a lot of excitement as it was a 12-hour long show and featured someone as famous as Amitabh Bachchan. We used some important vantage points for both the cities. Almost all premium locations in south and central Delhi along with Gurgaon and points like Carter Road, Bandra, Worli etc in Mumbai, were used for the campaign, informed a source from Pioneer.
The show was aired in November last year and NDTV resorted to similar-sized campaign across both the cities that ran for the same time span.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025