Honda plans to amplify Activa 125 new campaign via OOH

Honda Motorcycle and Scooter India launched its 360 degtree campaign entitled “Sau mein se sava sau” to promote the new Activa 125. Conceptualised by Dentsu One, a Dentsu Aegis Network division, the campaign aims to promote the new class leading features of Activa 125 while leveraging the trust and legacy of brand Activa. The brand is now taking the campaign to the outdoor.

Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand ’Activa’. With more than a million users, Activa 125 is synonymous to smartness, sensibility and strength. The power & torque of Activa 125 provides enhanced confidence to the customers especially on hilly roads.”

Titus Upputuru, National Creative Director, Dentsu One said, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 % in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

“The Honda Activa 125 is an epitome of trust and technology combined with power. The campaign draws beautifully from the strength of the product and crafts a story that shows how human relationships can be beautifully formed on the bonds of trust and equanimity of power. It’s a great example of how product and consumer insights can be married to create a memorable brand story” said Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One.