Campaigns
Greenply Platinum reinforces its quality proposition
The brand uses smart copies to drove home the message of product durability
A company with a heightened sense of good corporate citizenship and sustainability, Greenply Industries under the leadership of Manoj Tulsian, JMD & CEO of the company, evangelises the Indian wood panel industry’s commitment to Net Zero. Writing on the theme of environment sustainability published by IndiaCSR website, Manoj writes: “Corporates have realized the leverage that is associated with sustainability initiatives getting driven into business operations. Corporates have been more transparent in showing their environmental footprints and this has established a better trust amongst their stakeholders.”
The company’s core values and commitment to a clean, green world would have a significant bearing on consumer preferences as the brand unfurls its product campaigns. Greenply Platinum OOH presence with catchy copy on large formats underlines the brand’s connectedness with this medium. The series of large format displays on the National Highway near the Kempegowda International Airport, Bengaluru is case in point.
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By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
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Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
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The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Creative Concepts
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media
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Campaigns
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall