GIVA uses 3D billboard installation to spotlight Valentine’s gifting

GIVA has rolled out a Valentine’s Day-focused out-of-home campaign across Mumbai, using large-format billboards to translate gifting into a strong visual statement. The campaign centres on a striking installation where dozens of red jewellery boxes are physically mounted on the billboard to form the shape of a heart, turning the hoarding itself into a three-dimensional expression of the occasion. 

The creative carries the line “Love, sealed in silver”, positioning GIVA’s silver jewellery as a symbolic Valentine’s gift. The tactile execution is reinforced by the copy “This Valentine’s, start your story with GIVA” and “This VDay, make them all yours”, aligning the brand with moments of romance and commitment during the season. 

By using actual gift boxes rather than a flat visual, the campaign adds depth and texture to the outdoor medium, making the installation stand out along busy arterial roads. The consistent pink colour palette, heart motif and jewellery packaging ensure immediate brand recall while keeping the message simple and legible for commuters. 

Executed at scale across Mumbai, the campaign leverages high-visibility locations to maximise reach during the Valentine’s period, using physical innovation within traditional billboards to elevate the festive narrative around gifting and silver jewellery.