Gionee Mobiles get charged up on billboards

Gionee Mobiles has recently unveiled a large-sized innovative outdoor campaign in 40 Indian cities using almost 700 billboards/hoardings. Executed by Rapport Outdoor, the campaign, featuring the brand’s latest Marathon M5+ range of mobiles, highlights the battery life feature through a moving battery bar that looks exactly how battery bar looks when a mobile battery is getting charged. The billboards also have backlit mobile models with Gionee’s brand logo in LED light and the battery-bar in moving LED lighting.

Targeted towards youth and corporate consumers, the campaign was rolled out at arterial routes, corporate parks, malls and multiplexes with huge impact with its day-and-night effects. The campaign managed to cover almost all vantage points in tier-II and tier-III cities along with metros and mini metros. Depending upon the cities, it chose its duration. In metros, it ran for 15 days while in other cities it ran for 15-21 days. Commenting on the campaign and its impact, Vivek Lakhwara, President, Rapport Outdoor Pvt Ltd, explained, “Whether it was Gionee’s association with Kolkata Knight Riders at IPL or making it loud in outdoor campaigns – Gionee outshined as a brand this year. Though in sync with their other media mix, the outdoor campaign stood out for its innovation and instant effect. As reported by the brand, the impactful outdoor campaign with its widest reach garnered an overwhelming response.