Campaigns

Etihad Airways goes big on OOH

The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.

Published

April 30, 2014

Etihad Airways, the national airline of UAE launched their latest International sector with direct flights between Jaipur and Abu Dhabi with their first flight landing in Jaipur. While Etihad Airways added its tenth destination in India to their network, N S Publicity executed a high-decibel campaign with the most impactful locations to compliment the launch.

N S Publicity executed an OOH campaign for Etihad Airways with an aim to leverage their brand potential. The media owning company executed the campaign on a few impactful locations for the launch. With more than 90% of the market under its wings, NS Publicity was a clear choice to get the sites with the best visibility in the city.

The airlines chose formats like backlit towers, utilities and unipoles as Outdoor Media to display. The campaign creative showcased Katrina Kaif as the brand ambassador the creative’s that adorned the outdoors were done by Reddot Media, Dubai.