Emirates’ 48 hours sales is back with a bang

Emirates has recently announced a special 48-hour sale for bookings between December 3 and December 4 and for travel between January 13 and November 30, 2020.
To create a big buzz about the offer in a short span, an outdoor campaign has been executed Outdoor duties to make the announcement.

Handled by Havas Media, the campaign motto was to paint the cities red and make the communication and dates imprisoned in the TG’s minds. The planners hand-picked media assets at all key arterial routes in Delhi,
Mumbai, Kolkata, Chennai and Hyderabad enabling the campaign to stand out in the crowd amidst a lot of clutter already.

Havas made use of a good mix of large sized media units like Hoardings, Foot over Bridge with a mix of Ambient Media like Building facades in corporate hubs to Mall Facades,
Youth Hangouts and LED’s etc. to reach out.

The communication was kept simple and quick at registering amongst the TG. The minimal, yet attractive creative made a great potential for recall. The number,
48 stands out in every location, on every format, and the red background simply makes the town go red with the colour of Emirates.

“OOH medium works best with the combination of various factors, i.e., Media Planning, Communication Design and Timings. When all of these get combined,
the medium has the capability to outperform. And Emirates has successfully applied this mantra by putting their brand offers at the right location at the appropriate time,” says Ankit Rastogi, Jt. Managing Director,
Havas Media Active.