Campaigns
Delhi IPL team goes all out with new branding
The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan
Recently revamped Delhi IPL Team, now known as Delhi Capitals, seems to be fast gaining recognition for its new identity through an innovative OOH campaign. Spotted by Media4Growth team, the star of the new innovation is a giant cut-out of ace cricketer Shikar Dhawan.
The innovation is clean with the focus being primarily on the player, the team logo and tagline. Exclusively launched in Delhi, the campaign has been deployed on close to 135+ units were a bouquet of formats has been incorporated such as Metro Train Branding, Bus Branding, BQS, Billboards, Pillars, Hoardings and Unipole. The campaign has been executed by Laqshya Media.
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Nike uses hyper-local OOH messages to motivate runners at the Chicago Marathon
Created with billups, the campaign places motivational messages along the marathon route, turning city billboards into mile-by-mile encouragement for runners.
Garmin Nederland turns a billboard into a climbing experience with ‘Play Harder’
The campaign was executed by Capital Sports.
Sour Patch Kids takes a playful swipe at Oreo
The campaign was executed across the UK by global creative agency VCCP.
Ethnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’
The activation taps into the wedding season, a key occasion for ethnic wear, by placing the brand within a live...
Noice turns a truck into a maximalist moving OOH experience
The campaign is executed by MOMS Outdoor
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
The expansion includes seven traffic LED screens across Ahmedabad and a 41 ft × 60 ft curved outdoor LED screen...
billups celebrates its anniversary by putting its people on billboard
The campaign is participating in fifteen locations across Asia, Europe and North America, including Belgrade, Amsterdam, Brussels, Berlin, Chicago. Portland,...
PDSN Media expands corporate DOOH network with new screens at Fulcrum
The new inventory comprises two 8×8 ft digital LED screens installed across Wing A and Wing B of the Mumbai...
Dubai Mall expands its DOOH network with 1,100 sqm of LED displays
Emaar Properties has reportedly deployed approximately 1,100 sq m of LED displays across indoor and outdoor areas of Dubai Mall,...
Broadsign bags contract with Context Networks for screen network in 14 US states
Through the collaboration, Context Networks is connecting eligible CPMN™ inventory to the Broadsign Platform, the company’s complete, reliable Ad Server...
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Creative Concepts
Noice turns a truck into a maximalist moving OOH experience
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Campaigns
Ethnix by Raymond brings a wedding to Gurgaon’s streets with ‘Mandap on Wheels’
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Digital Network
WOW Advertisement adds eight digital OOH screens across Ahmedabad and Surat
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CampaignsAstrotalk turns its most common roast into an OOH campaign