Campaigns
Cremica promises ‘Love at first taste’
The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann
Mrs. Bector’s Cremica has utilised the OOH platform to make the masses fall in ‘Love at first taste, with its tomato ketchup. Spotted on an arterial road i.e. Lajpat Nagar, a bus shelter has been innovated with a letter cut-outs and tomato ketchup bottle replica. This is supposedly the brand reinforcement marketing practice to strengthen its market share in the FMCG category.
Executed by Glo agency- Out of Home Division of Lodestar Universal McCann, the six month long campaign executed on 17 bus shelters total spread across different important junctions of Delhi such as Lajpat Nagar, Green Park, Defense Colony and etc. Out of the total, 13 shelters got innovation done on them.
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