Campaigns
Creating fairytales through outdoors
Contagion New Zealand creates fantasy in the real world for the television series – Once Upon A Time.
With an aim to promote the TV series Once Upon A Time, TVNZ executed an eco-friendly campaign. A 28m high hoarding was covered with beanstalk showcasing the show. The campaign idea was to depict fantasy in the real world. The beanstalk creative was borrowed from the theme of the show i.e. fairy tale characters set in the modern day, where Contagion New Zealand, an advertising agency turned the billboard into one of the most famous fairy tales.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels