Canva hits the road with ‘The Brandwagon’

Canva is taking its brand message directly to the people, quite literally, with the launch of its ambitious ‘Canva World Tour’. This innovative Out-of-Home (OOH) campaign, dubbed ‘The Brandwagon’, transforms a mobile vehicle into a vibrant, interactive design hub, showcasing a seamless fusion of technology and real-world engagement. The initiative aims to train an astounding 1 million people in design, while simultaneously launching a new Design School and hosting over 250 events worldwide, starting its journey across the U.S. 

The core of Canva’s World Tour is a custom-designed, eye-catching mobile unit-‘The Brandwagon’—that serves as both a rolling billboard and a dynamic event space. The exterior is a striking, rainbow-striped canvas, instantly recognizable and embodying Canva’s colorful, creative aesthetic. This mobile unit travels to various locations, drawing attention and bringing the brand directly to potential users in their communities. 

Inside, the experience is equally vibrant and immersive. The interior, adorned with bright rainbow stripes and minimalist design, features interactive stations, educational materials, and a welcoming atmosphere. This mobile classroom is equipped to deliver free design education, transforming traditional marketing into tangible value by offering skills people can actually use. Elements like the “Canva Suite Treats” dispenser add a playful, engaging touch, creating a memorable brand interaction. Large digital screens integrated into the mobile unit provide engaging content, likely showcasing design tutorials and promotional videos for the new Design School. The setup includes interactive stations with stools and a counter, suggesting a space for hands-on learning or consultation, directly linking the physical presence to Canva’s core offering. From the “Welcome to the Brandwagon” signage to the “Canva World Tour” branded passports for tracking progress, every element reinforces the brand identity and the educational mission. 

Canva’s approach with ‘The Brandwagon’ perfectly exemplifies how technology meets OOH in a sophisticated manner. It’s not merely a static display; it’s an interactive platform that delivers a live brand experience. By hosting numerous events, Canva transforms passive viewing into active participation, fostering deeper connections with attendees.