Campaigns

Bright Outdoor showcases 3 big releases in Mumbai

The OOH firm has executed the OOH campaign for’Humshakals’,’18-11: A code of Secrecy’, and’Guardians Who Loved Us’

Published

June 19, 2014

Production houses and distributors of three big releases’Humshakals’, ’18-11 A code of Secrecy’ and’Guardians Who Loved Us’ took the outdoor route in Mumbai to reach out to cine-goers. The OOH campaigns for these movies were executed by Bright Outdoor Media.

The OOH firm mainly large format media for all three campaigns. To maximise buzz and awareness, high impact premium sites were deployed for all the campaigns. Yogesh Lakhani, CMD, Bright Outdoor, said, “Bright Outdoor successfully created a broad outdoor canvas for all the movies in Mumbai.

He added, “We are overwhelmed to be associated with them and help them in promoting their films by utilising all large format hoardings. We wish them the very best and hope that all the movies are terrific success at the box-office.

‘Humshakals’ features Saif Ali Khan, Riteish Deshmukh and Ram Kapoor, each in a triple role. Bipasha Basu, Tamannah Bhatia, and Esha Gupta are the three leading ladies in the movie.’18-11: A code of Secrecy’ is a directorial effort from Assamese politician Mohibul Hoque. The lead, Rehal Khan and Suhana Irani are Assamese actors making their first foray into Bollywood.