The Brihanmumbai Municipal Corporation unveils stringent guidelines for OOH and DOOH advertisements, incorporating specific regulations for political campaigns ahead of Maharashtra's state elections.
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
MeraHoardings run multi-format OOH campaign
The panel discussion on ‘How to get brands to show more love for OOH’ on Day 2 of the recently concluded OOH Advertising Convention 2024, had...
For a brand like TVS Motors, OOH helps connect with audience in many meaningful ways. Throwing more light on this was the engaging fireside chat between...
DOOH highlights will be shown in 13 cities
Times OOH maintains that with over 100,000 vehicles daily, the DND Flyway offers an 3,00,000+ impressions per day, ensuring visibility and reach for brands.
The Indian Outdoor Advertising Association’s OOH Pinnacle Awards, an initiative to recognize and applaud the role of OOH media owners in taking the medium forward, will...
DOOH Academy’s Billboard Operators Guide is designed to educate independent billboard operators on several important concepts with respect to programmatic DOOH
Bariblu's DOOH platform will be equipped with precise audience measurement provided by Admobilize software for the Starled and by Quividi software for the totems of the...
